The tale of the Dragon Fruit is an interesting one and its central character, Manoj Kariyawasam is a retired military officer. He is from Bulathsinhala in Horana area. In his retirement he has engaged with several business enterprises but his intention deep inside was to start his own business to help develop the country. He decided to grow Dragon Fruits, which was a difficult task and no one was dare to venture into.
Manoj traveled to Thaivan in a historic mission to collect information and study about growing Dragon Fruits. After fulfilling his objective he returned home determined to start his pet project with whatever means. A suitable land and sufficient funds are needed for this venture.
After starting his cultivation on a two acre land at Mudungoda in Gampaha in 1995, by 2006 he obtained BOI approval and laid foundations for a 100 acre land span. He has obtained financial assistance from the Lnkaputhra Bank. As Manoj says he has tried several banks for finances but those attempts have not been productive. However he was undeterred. Otherwise he would not have become a successful entrepreneur. Manoj, one of the pioneer customers of the Lankaputhra Bank, pays his loan installments on time without fail and he believes that it is the secret behind his success.
Manoj uses organic fertilizer on a regular basis and such products enjoy higher prices in the market. This has prompted Manoj to go for 100% organic fertilizer. He gains a yield of 35 Metric Tons a Hectare. Thaivan, the premier country growing Dragon Fruits in world yields only 31 Metric Tons per Hectare using chemical fertilizer. This proves the fact that organic fertilizer yields better.
Manoj has applied for the quality assurance certificate of the European Union and now it is being processed. Mnoj’s one and only objective is to provide the best for the consumer. There have been researches on this venture for more than 10 years and those results are enlightening.
Sri Lanka can supply only a fraction of the demand for Dragon Fruits in the world market. Currently exports are made to Italy and some Arabian countries and proposed to expand into several other countries. Nevertheless, there is a good demand and higher price for Sri Lanka Dragon Fruits in the world market.
For a successful business, quantity, quality, packaging and steady supply of the product is very important. Monoj believes that these factors are important in winning customer confidence. A characteristic of a successful businessman is the ability to understand customer needs and winning customer confidence. He says that it is the secret of his success.
Dragon Fruit cultivation is a very risky business. Nevertheless, Manoj thanks the Lankaputhra Bank for investing money despite this risk. He also appreciated the instructions and advices of the Lankaputhra Bank for effective investment of money.
He invites other cultivators of Dragon Fruits to join the Association of those cultivators which has been inaugurated. The objectives of the Association are to protect small scale cultivators, protection of the good name of Sri Lanka in the world market, to expose the cultivation as an organic fertilizer food product, giving a good price for every cultivators’ yield and introduction of high-tech know how to the cultivation. Manoj says that there already are 200 members in the Association of Dragon Fruits cultivators and he has made arrangement to prepare those members to meet above objectives.
Mr. Manoj Kariyawasam
Managing Director
SIECO Agriculture Development (Pvt) Ltd.
P.O.Box 07
“Model Farm” Bothalegama
Bulathsinhala
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